Job Description

Graphic Designer / Content Creator

Location: On-site – Holmdel, NJ (Local candidates only)

Employment Type: Full-Time

Reports To: Director of Marketing

Company: Iconic Candy LLC

Compensation & Benefits: $65,000 – $85,000 + Health Insurance

About Iconic Candy

At Iconic Candy, we don’t just make candy — we revive it . We specialize in bringing back the nostalgic favorites you grew up with, and reimagine them for a new generation. From Creme Savers to Retro Sours, Bubble Jug, Squeeze Pop, Ouch!, and more, we live at the intersection of newstalgia, bold flavor innovation, viral storytelling, and culture-first brand building.

We are a fast-growing, family-owned CPG brand with national distribution and a passionate, expanding fanbase. As we scale into our next chapter, we’re searching for a multi-talented creative who can bring bold ideas to life across retail, digital, and social platforms.

This role blends design, content creation, photography, videography, and digital creativity . You’ll bring our brands to life visually across retail displays, packaging concepts, social media, TikTok/Reels content, website assets, email marketing, and digital storytelling.

KEY RESPONSIBILITIES

1. Graphic Design (Retail + Digital)

• Design compelling visuals for packaging, retail displays, shelf talkers, endcaps, POS signage, trade show graphics, and sell sheets
• Create standout digital assets for social media, website banners, emails, ads, product launches, and brand campaigns
• Maintain and evolve the visual identities for each Iconic Candy brand
• Produce clean, production-ready files for print & digital vendors
• Ensure consistency across all consumer, retail, and B2B touchpoints

2. Content Creation (Photo + Video)

• Plan, shoot, and edit high-quality product photography (lifestyle, flat lay, in-use, seasonal)
• Film and edit short-form TikTok and Reels content aligned with current trends
• Style, light, and stage products for creative shoots
• Capture behind-the-scenes, UGC-style moments, and trend-led concepts
• Manage, organize, and archive a digital library of content assets

3. Social Media Creative Support

• Work with the Director of Marketing to execute content calendars
• Produce daily/weekly creative assets for TikTok, Instagram, Facebook, YouTube
• Assist with posting, scheduling, and optimizing content
• Brainstorm fresh, fun, and viral video ideas aligned with brand tone
• Support influencer & partnership content needs

4. Website & Digital (Retail + DTC)

• Assist with website design updates, page layout, and visual optimization on Shopify
• Create and update product images, 3D renders, and promotional banners
• Design digital assets for both DTC and B2B retail partner portals
• Ensure content is optimized for mobile and responsive formats
• Support creation of digital catalog pages and retailer marketing kits

QUALIFICATIONS

• 3–7 years experience in graphic design + content creation (CPG/food/bev a plus)
• Expert in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, Lightroom
• (After Effects a strong plus)
• Strong photography + videography skills, including lighting and editing
• Experience creating content for Instagram, TikTok, YouTube, and social-first formats
• Solid understanding of brand identity, layout, typography, color, and composition
• Familiarity with Shopify, Canva, Klaviyo, or similar tools is a plus
• Able to thrive in a fast-paced, creative, entrepreneurial environment
• Highly organized, detail-oriented, and able to manage multiple deadlines
• Must live within commuting distance of Holmdel, NJ and be available on-site daily
• Must provide a portfolio with relevant social, photo, video, and design work

HOW TO APPLY

Please submit:

✔ Your resume

✔ A link to your portfolio (or attached samples)

✔ A brief note explaining why you’re a great fit

Bonus: Include a mock Instagram post, TikTok concept, or short video idea for one of our brands.

📧 Email: info@iconiccandy.com

👤 Hiring Manager: Jordan Wiesen

🕒 Applications accepted on a rolling basis — apply early!

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