Job Description
Senior Creative / Web Specialist – Art Director
Graphic Designer IV
📍 Hybrid | Charlotte or Raleigh, NC
Manager Request: Professionally designed résumé (PDF) and portfolio link required
Position Summary:
The Senior Creative/Web Specialist – Art Director is responsible for conceptualizing, directing, and designing high-quality brand advertising, product marketing, and customer- and employee-facing communications. This role partners closely with copywriters, account managers, UX professionals, and creative leadership to deliver strategic, on-brand work that supports Duke Energy’s business objectives and aligns with Creative Director expectations.
Key Responsibilities:
- Deliver creative, effective communications aligned with Duke Energy brand standards and voice
- Translate client strategies, key messages, target audiences, and goals into compelling creative solutions
- Produce work that is consistently on time and within budget
- Collaborate cross-functionally with copywriters, account managers, UX professionals, and creative teams
- Design and develop assets across multiple channels, including:
- Paid media: video, audio, animation, digital ads, social media
- Email and web: including Figma workflows
- Direct mail and print advertising
- Present creative concepts and materials to clients; incorporate feedback professionally and constructively
- Maintain strong attention to detail from project kickoff through final delivery and file archiving
- Work within established workflows and project management systems
- Provide guidance on effective messaging and proper application of Duke Energy’s style guide and brand voice
- Stay current with design tools, creative methodologies, and industry best practices
- Perform other related duties as assigned
Basic Qualifications:
- Bachelor’s degree or equivalent professional experience
- Extensive experience in art direction and design across graphic, web, mobile, video/broadcast, and motion/animation
- Strong art direction and design portfolio
- Proficiency in Adobe Creative Suite, Figma, and presentation tools (PowerPoint, Keynote)
Preferred Qualifications:
- Experience producing advertising, marketing, corporate, or customer-facing materials
- Recent experience developing integrated, multi-channel communication campaigns
- Strong conceptual thinking and ideation skills
- Excellent presentation and communication skills
- Highly organized with the ability to manage multiple projects and deadlines simultaneously
- Demonstrated commitment to producing accurate, high-quality work aligned with brand standards
- Knowledge of current communication and design best practices
- Collaborative, adaptable, team-oriented mindset
- Familiarity with major social platforms (X, YouTube, LinkedIn, Meta)
- Experience with:
- Microsoft SharePoint (document storage/management)
- Workamajig (project management and time tracking)
- 10+ years of relevant professional experience
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