Job Description
Job Title: Digital Media Engagement Specialist
Location: Hybrid; West Chester, PA, USA
Overview:
A leading medical communications organization is seeking a strategic and results-driven Digital Media Engagement Specialist to join its team. This role is ideal for a creative and analytical professional with a strong background in digital media and a passion for healthcare communications.
Key Responsibilities:
- Develop and implement digital engagement strategies across various platforms to meet client goals.
- Collaborate with internal teams and clients to produce compelling content for healthcare professionals and medical audiences.
- Analyze digital campaign performance using analytics tools and provide actionable insights.
- Manage social media channels, email marketing campaigns, and digital advertising efforts.
- Stay informed on industry trends and emerging technologies to enhance engagement strategies.
- Participate in client meetings and contribute strategic recommendations backed by data.
Qualifications:
- Minimum of 3 years of experience in digital media, marketing, or medical communications, preferably in an agency or publishing setting.
- Strong analytical skills with experience interpreting data to inform strategy.
- Proficiency in digital platforms including social media, email marketing, and web analytics.
- Excellent communication and project management abilities.
- Experience working with healthcare or pharmaceutical clients is a plus.
- Familiarity with tools such as Google Analytics, HubSpot, or similar platforms.
- Understanding of SEO/SEM best practices.
- Ability to thrive in both independent and collaborative work environments.
Desired Skills and Experience Job Title: Digital Media Engagement Specialist
Location: Hybrid; West Chester, PA, USA
Overview:
A leading medical communications organization is seeking a strategic and results-driven Digital Media Engagement Specialist to join its team. This role is ideal for a creative and analytical professional with a strong background in digital media and a passion for healthcare communications.
Key Responsibilities:
-Develop and implement digital engagement strategies across various platforms to meet client goals.
-Collaborate with internal teams and clients to produce compelling content for healthcare professionals and medical audiences.
-Analyze digital campaign performance using analytics tools and provide actionable insights.
-Manage social media channels, email marketing campaigns, and digital advertising efforts.
-Stay informed on industry trends and emerging technologies to enhance engagement strategies.
-Participate in client meetings and contribute strategic recommendations backed by data.
Qualifications:
-Minimum of 3 years of experience in digital media, marketing, or medical communications, preferably in an agency or publishing setting.
-Strong analytical skills with experience interpreting data to inform strategy.
-Proficiency in digital platforms including social media, email marketing, and web analytics.
-Excellent communication and project management abilities.
-Experience working with healthcare or pharmaceutical clients is a plus.
-Familiarity with tools such as Google Analytics, HubSpot, or similar platforms.
-Understanding of SEO/SEM best practices.
-Ability to thrive in both independent and collaborative work environments.
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