Job Description

About MusicWare

MusicWare is a fast-growing SaaS platform built specifically for the musical-instrument retail and rental industry . We help music stores modernize their operations—from rentals and repairs to payments and inventory—with elegant, easy-to-use software. Our team combines a deep understanding of the music business with a passion for intuitive design and customer experience.

We’re looking for a Digital Marketing Specialist who can bring creativity, precision, and a strong eye for design to every campaign. If you love the intersection of music, technology, and storytelling , you’ll feel right at home here.

Key Responsibilities

• Website & SEO: Manage website design, on-page SEO, landing pages, and content updates in coordination with our product team to improve visibility and conversions.
• Design-Driven Marketing: Create visually compelling assets and ad creatives that communicate MusicWare’s brand identity—clean, modern, and musician-friendly.
• Campaign Creation & Management: Plan, execute, and optimize digital campaigns (Google Ads, Meta Ads, LinkedIn, and YouTube) that drive lead generation and brand awareness for MusicWare.
• Email & Automation: Build and deploy email campaigns, nurturing leads and onboarding new customers with a seamless brand experience.
• Creative Collaboration: Partner with the product and UX teams to ensure marketing visuals, messaging, and user flows feel cohesive across every digital touchpoint.
• Analytics & Optimization: Track KPIs, present performance reports with clear recommendations for improvement.
• Continuous Innovation: Stay ahead of digital trends in SaaS, retail tech, and music industry marketing to keep MusicWare’s presence fresh and distinctive.
• Social Media Management: Develop and schedule content that tells MusicWare’s story—behind-the-scenes looks, feature highlights, customer spotlights, and industry insights.

Qualifications

• Bachelor’s degree in Marketing, Design, Communications, or related field.
• 2–4 years of experience in digital marketing—preferably within SaaS, eCommerce, or creative technology.
• Strong understanding of SEO, SEM, PPC, and social advertising.
• Excellent writing, editing, and storytelling skills.
• Demonstrated eye for design —comfortable working with tools like Canva, Figma, or Adobe Creative Suite to produce high-impact visuals.
• Hands-on experience with Google Ads, Meta Business Suite, or other ad management platforms.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Be a team player, be able to jump in and assist all departments as needed and tasks come up.

Preferred Skills

• Familiarity with music retail or the musical instrument industry.
• Experience managing creative assets and website content in tools like Webflow, Bubble.io, or WordPress.
• Google Ads and Analytics certifications.
• Basic HTML/CSS knowledge for landing page edits.



Why MusicWare

• Be part of a mission-driven team helping music stores thrive in the digital age.
• Competitive salary and benefits package.
• Opportunities for creative ownership and professional growth.
• A company that values design, innovation, and authenticity as much as performance metrics.

Compensation:

• Base Salary: $55,000 – $70,000
• Company success bonuses
• Medical/Dental/Vision Insurance
• 401(k) matching
• PTO
• Casual work environment

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