Job Description
Digital Marketing Coordinator
About the Role
We are seeking a detail-oriented and creative Digital Marketing Coordinator to support our digital and content marketing teams. This role blends executional support with hands-on content creation—helping to ensure campaigns run smoothly, websites are updated accurately, and fresh, engaging content is produced for our digital channels.
Key Responsibilities
Digital Marketing Support
- Create UTM tracking links and assist with campaign setup and monitoring.
- Update consumer and franchise websites with new content, blogs, and announcements.
- Coordinate deployment of email and SMS campaigns using provided content and templates.
- Audit and update Google Business Profiles (GBP), ensuring consistency in service hours, images, and business information.
- Maintain reporting templates, input campaign data, and assist in preparing monthly, quarterly, and annual recaps.
- Troubleshoot basic digital tools and integrations before escalating to managers.
Content Creation & Marketing Support
- Travel to corporate store locations across the Tampa Bay area to capture:
- Store culture and team moments
- Products and promotions
- Customer interactions and testimonials
- Community engagement content
- Shot-list needs provided by the Content Marketing Manager
- Complete in-house editing and curating footage into high-quality, on-brand content.
- Capture and edit photos and short-form video for Instagram, TikTok, YouTube Shorts, and internal marketing channels.
- Post and schedule content across blogs, LinkedIn, and franchise development pages.
- Organize and maintain the marketing asset hub with brand-compliant templates, logos, and marketing materials.
- Support video and photography projects through tagging, uploading, and updating campaign assets.
- Assist with internal communications, social posting, and event-day marketing needs.
Qualifications
- 2–3 years of experience in digital marketing, content coordination, or related role/internship.
- Familiarity with Google Ads, Google Analytics, Meta Business Suite, and Mailchimp (or similar tools).
- Photography and short-form video skills with basic editing experience
- Ability to travel locally (valid driver’s license and reliable transportation required).
- Excellent organizational skills and attention to detail.
- Strong written and verbal communication abilities.
- Bonus: Bilingual capabilities (Spanish) and working knowledge of Adobe Creative Suite or related design software.
Job Tags
Internship,